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Xin’an – “The Land of Scarves”

Shanghai International Hats, Scarves, Gloves Expo and Fashion Accessories Expo 2020 help you know Xin’an – “the land of scarves”

Scarf is mainly produced in Zhejiang and Inner Mongolia in China. Xin'an, a town located in Deqing county, Zhejiang province, is known as “the land of fish and rice” and “the land of silk”. After a decade or so, the scarf industry of the county has initially formed an integrated supply and marketing system covering order receiving, purchasing, proofing, weaving, knotting, sorting and delivery. It now produces about 300 million scarves annually, with a length of 12 circles around the earth. Its annual output value has reached about 2.6 billion yuan, with the total sales of 2.4 billion yuan.

The Shanghai International Hats, Scarves, Gloves Expo and Fashion Accessories Expo 2020, co-sponsored by China Commerce Association for General Merchandise and Shanghai Gehua Exhibition Service Co., Ltd., will be held in Shanghai World Expo Exhibition and Convention Center between March 2 and 4, 2020. As special exhibitions on fashion accessories, the expos, which have been held for two consecutive years, are increasingly recognized by enterprises from Deqing.

As the scarf industry is influenced by many factors such as seasons, raw materials and the market, in the past, the scarf industry in Deqing suffered a lack of diversified sales channels, the awareness to build self-owned brands and innovative designs. With a weak competitiveness in the market, many scarf businesses and manufacturers got stuck at the bottom of the industrial chain. The Shanghai International Hats, Scarves, Gloves Expo and Fashion Accessories Expo are designed to present a giant show on distribution expansion, OEM, import and export trade, and commercial promotion for people from related businesses, designers, distributors, import and export traders, retailers, buyers, and professionals from OEM.

“Concentrated and professional”. As the only grand event in the field in China, the Expos are expected to gather nearly 100 manufacturers, brands and traders. Products will include knitting, tatting, cashmere, silk, chiffon, printing, and cashmere
from Kashmir. While providing visitors and purchasers with a series of business opportunities such as OEM, import and export business, and brand franchising, the 2nd Scarf Brand Development Strategy Forum and the Product Launch will also be held at the exhibition site, bringing the cutting-edge scarf products.

“Cross-border and integrated”. This year’s Expos will be held simultaneously with the world’s leading 15th Shanghai International Hosiery Purchasing Expo (CHPE). 15 years ago, Shanghai Gehua Exhibition Service Co., Ltd. founded CHPE, which initially aimed at the export market only and now also includes the domestic market. It can attract about 400 socks exhibitors every year. The simultaneous holding of the Expos, which was carried out in the previous two years, meets the centralized purchasing needs of various import and export traders and buyers, and is therefore recognized by more and more businesses and purchasers.

Up to now, a number of well-known businesses in Deqing, including
Deqing Haohao Accessories, Luxury Fengrun Accessories, Deqing Aochi Silk, Deqing Baier Accessories, and Deqing Siya, have confirmed their participation and taken a large exhibition area. In the three days of March 2-4, 2020, the Expos will demonstrate the trends and changes in clothing and accessories. It is expected that 700 exhibitors will show up in the 40,000-m2 exhibition area at the same time.



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