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The Second Forum on Scarf Brand Development Strategy & New Product Launch Event

“Accessories highlight the whole match of clothing.” According to the statistics of various clothing and accessory industries in recent years, the growth of the accessory industry has caught up with the clothing industry. Since the first event in 2019, the organizers have focused on the broad market segment that attracted little attention previously, aiming to explore the latest trends in fashion wear and analyze industry changes.

 

The Second Forum on Scarf Brand Development Strategy & New Product Launch Event will be held concurrently with the 2020 Shanghai International Hats, Scarves, Gloves Expo and Shanghai International Fashion Accessories Expo in the same place, supplementary to each other. Through the “Trade Show + Industry Forum + Trends Catwalk” and other forms, the focus will be placed on the scarf products. The event will attract operators, designers, fashionista, scarf lovers, traders, producers, etc. from the scarf and the clothing industries, so as to support brand development and explore the path to changes.


 Activities:

Industry Forum + Product Release Fashion Show

 

 Forum topics:
1. Industry trends of scarf products at home and abroad

2. Analysis of advanced raw materials and production process of scarves

3. Development logic of scarf brands

4. Analysis of excellent brands

5. Roundtable discussion


 Brand catwalk shows:

 Catwalk shows of excellent brands and products at home and abroad


 Time & Venue:

In the afternoon of March 2, 2020

Runway at Hall 2, Shanghai World Expo Exhibition And Convention Center (SWEECC)


 Concurrent events

2020 Shanghai International Hats, Scarves, Gloves Expo and Shanghai International Fashion Accessories Expo

         

 Organizers:          

Donghua University, Shanghai Garment Trade Association, Accessory Professional Committee of Shanghai Garment Trade Association, Shanghai SXH Culture Communication Co., Ltd., Shanghai Gehua Exhibition Service Co., Ltd.






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